Super Team

Mystery Shopper Study Finding: salespeople rely heavily on the ENERGY STAR label to communicate energy efficiency to consumers

In collaboration with researchers from the University of Waterloo and Wilfrid Laurier University, My Sustainable Canada trained and deployed mystery shoppers into 38 retail stores in southern Ontario. The mystery shoppers made observations in the following areas:

    1. The presence of green messaging throughout the retail environment as well as the presence of marketing strategies to promote environmentally preferable products.
    2. How (and if) retail stores use various promotional practices to showcase the environmental performance features of televisions and washing machines.
    3. How (and if) sales associates present information about the environmental performance features of televisions and washing machines to theirThis included evaluating the sales associate knowledge and use of ENERGY STAR information when assisting customers.

Featured in this video is Dr. Manuel Riemer (Director, Community, Environment and Justice Research Group) at the Department of Psychology, Wilfrid Laurier University