Super Team

Paulette Padanyi on BNN: Who the Heck are Green Consumers?

Paulette Padanyi, a member of My Sustainable Canada's Board of Directors, appeared in a segment on the Business News Network in November 2012 to talk about green consumer segmentation. The following is a description of the video:

Retailers don't have a clue who "green" consumers really are. Tune in to Headline's panel discussion on how retailers are trying to market to this mysterious demographic. BNN speaks to Paulette Padanyi, Associate Professor, Dept. of Marketing and Consumer Studies, College of Management and Economics at University of Guelph; and Steven Sage, Vice President, Sustainability & Innovation, Kruger Products L.P

Click Here to view the video on the MSN Canada website.