Super Team

Dr. Jennifer Lynes, University of Waterloo

Jennifer Lynes is an assistant professor at the University of Waterloo.  My Sustainable Canada is currently investigating opportunities to collaborate with Jennifer on research projects involving how retailers communicate the sustainability of their products and services at the point of purchase.

Jennifer’s research interests include:

  • Marketing, including social marketing, community-based social marketing and green marketing 
  • Residential energy conservation behaviour
  • Engaging youth in environmental issues
  • Green/social entrepreneurship and innovation
  • Green buildings and campus sustainability
  • Motivations for corporate environmental commitment